Up to now people were guided solely by an organization’s advertising activities or information published in the media.
In recent years many of these people have come to share their own opinions on 2.0 platforms and have become advisors for each other.
The way people act, therefore, is greatly changing the communication strategy of companies and institutions.
Our digital communication department responds to this new situation by providing our clients with the possibilities of social networks in two different directions:
- Feedback from their public’s opinions on social networks.
- Taking advantage of new platforms to spread their own messages.